Aishwarya Rao
While at LA last weekend, I noticed that the entire place was wrapped in iPod's silhouette people against electric colors. Undoubtedly iPod's marketing is a reflection of the product itself - Simple and Expressive. And an inspiration for a different lifestyle. But inspiration can have different meanings...

When I looked at the hoarding I couldn't help reminiscing a presentation on 'ethics' we had prepared in an advertising class last semester. Here we had given the example of Arrow's Lugz boots and Apple's iPod.


Apparently the Arrow's ad appeared in 2002, 3 years before Apple's 'Detroit' commercial was released in the market. Our reference was this 2005 New York Times article.

Fortunately for Apple fans (including yours truly), if it cannot be justified as inspiration, then we have the theory of coincidental innovation to bank upon. Coincidental innovation is the theory that things appear in the market at the same time in response to common pressures. An often used example is that of the Pyramids of Egypt and the Pyramids of Mexico. Separated by 2000 years and an ocean, in two different continents and at a time when Robinson Crusoe lived on an unknown island, it is said, the Pyramids were a result of common invention pressures.

In this context however, whether the coincidence is regrettable or not, I think it ultimately depends on what the ad can actually do to the brand. It is not just about how often it was talked about but also whether it succeeded in its objective whether it was awareness/recognition or recall. And in my mind, iPod's silhouette campaign did more than that.

After all like Steve Jobs said "Design is not just what it looks like and feels like. Design is how it works!"
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4 Responses
  1. Varun Says:

    agree to everything except the silhouette campaign is not simple, its all flashy.


  2. Varun,

    By 'simple' I mean it is uncomplicated and easy to grab the point. Oh it is all flashy and electric, undoubtedly.


  3. Varun Says:

    yeah got your point, you are right.


  4. sheksshake Says:

    Akka na thaan Abhishek ur sisters friend.scenik blog akka!:D