Aishwarya Rao

A print ad for Videocon by Ogilvy & Mather, Mumbai. I loved the apt and clever imagery. I am not sure in which publications it has appeared, but the ad is a 'nice and quiet' reminder of a household name like Videocon.
Aishwarya Rao
I came across Wufoo while responding to a survey. I figured that the site is a fast and easy way of creating forms online. It requires no more than a fair understanding of how to create surveys. Certainly no coding! So I went ahead and quickly put together a survey. Then with the help of the invite button on their home page, I invited some relevant people to take the survey.




I am still receiving answers on the site and may be I will be able to generate a report out of it. It is not just the live updates (as and when the survey has been taken) but also the fact that Wufoo is so user-friendly that makes it a great tool for students/managers and research groups.
Aishwarya Rao
Beginning with designer jewelery, luxury apparel, exclusive dadada to personalized gifts, premium peppermints have come to permeate our lives. Increasing economic power or increasing fashion consciousness, Victoria's Secret, Swiss Navy and other such brands seem to have exploited the opportunity. So much that it is becoming seemingly impossible to fix price points even for 'low involvement' categories like peppermint.

What is interesting is that while high-value commodities like airline travel are gearing to offer a low cost-no frill service, low-value products like peppermints and chewing gums are wearing the designer label.

While questions like does an extension of this sort negate the premium tag of the original brand or what role can a designer label play in driving utility in a category like peppermints remain to be answered, we can sure pop a D&G mint and live the luxury of branded fresh breath!