Aishwarya Rao
Marks & Spencer a British retail giant and one of the most widely recognized chain stores in the World was recently in news for the wrong reason. A member of the European Parliament Robert Kilroy – Silk had accused M&S of using “distorting” mirrors in its changing rooms. According to Kilroy the mirrors were either deliberately tilted or angled to make women look slimmer. Kilroy accused the store of misleading women with their mirrors that made them look slimmer in its clothes. M&S on the other hand has denied the allegation, insisting that it used normal and standard mirrors.

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Not considering the reputation of this international brand at the moment, it comes as a surprise that a retailer has been accused of misleading the customer.For what is emerging is an elitist view; called the art and science of retailing. From color cues to flattering lightning our showrooms have done it all. For instance, Lifestyle, India’s leading retail chain opened the country’s largest retail store in Chennai last year. The 75,000 sq ft of shopping space was scientifically divided into 3 distinct zones to make shopping comfortable and enjoyable. Floors were color coded to attract relevant sex to a particular zone.
Walls have been built between large spaces to create pockets of interest...
said Kabir Lumba, president, Buying and Merchandising, Lifestyle International at a press event.

But I guess, at a time when we are still tackling development issues in retail, we will accept these ‘scientific moves’ in style. A slimmer reflection is not such a bad idea after all!

5 Responses
  1. ur blogz liked de one abt marks n spencers well i love de brand..using it since childhood..wasz kinda shocked when i read ur blog abt it..well itz so mean to sue dem for de mirrorz whatever..i do accept ur blog on it n de hutch one below that too..preety interestin onez..keep writin n posted..happy writing and have a great day:)adieu...aishzz

  2. Aslam Khan Says:

    didnt know that.

  3. Aslam Khan Says:

    well u do have a particular nack of writing, but seems u r reluctant abt spelling sometimes. liked ur blog and the interesting combination of photos and honest words.

  4. Hey Aslam,

    Didnt get ur deal on spellings...but thanks anyways.


  5. Hmm Krish,

    Not sure if it is so bad after all. Brands must indulge in marketing not faking it after all!