Aishwarya Rao

Parking Lot, Sathyam Cinemas, Chennai

If marketing as a practice itself is not intrusion enough here is a classic example of a creative marketing/branding effort. Diet Coke takes over the parking lot at Sathyam Cinemas. It is the ultimate activity for a mass brand like Coke. Considering the proximity to a majority of the city's population, the effort scores full points on brand visibility. So has Diet Coke hit the nail by reaching an attractive full and over-flowing market at the parking lot? How has this impacted sales/revenues/ bottle pick-ups for the brand is left to be answered. Nevertheless, it is a commendable market design and execution. I only wish they had not stopped with a still lay out. Take a look at this ambient advertising done in Europe.

2 Responses
  1. Anonymous Says:

    Good one.


  2. Sriram Says:

    Hi,
    Simply amazed by the variety of your posts. Do also I would like to appreciate your sense in noticing things at micro level.

    Good Luck.

    Regards,
    Sriram.