Aishwarya Rao
Tamil small screen has a skewed idea about reality tv. To the content team at these huge media houses, 'reality' ironically implies successfully influencing the lady at home to weep along with the troubled heroine of Nimmadhi (peace), Sorgam (Heaven) or Anandham (Happiness).

The only compensation is that the once content starved viewer(remember the times we naakka chottufied for Friday's Oliyum Olium) has come a long way.

But at a time when Sun Network, South India's media machan is smiling at the sky-rocketing TRPs of its soaps and film based programmes, Star Vijay is standing up blodly and offering some refreshing moments to the oh-the-soap-killed-me tamil tv fanatic. While Star Vijay's concepts are not particularly ingenious (with most of their weekend programming borrowed from Star's successful ventures) , in my opinion, the execution of some innovative, non-soap content is presently the saving grace for tamil small screen ventures. If the latest rage in the country is reality tv, Vijay TV is riding high on the wave, not restricitng itself to inane money-hunting game shows.

Both Airtel Super Singer (Namma Ooru Indian Idol ) and Garnier Jodi No:1 (Nach Baliye 2 is on! Namba ippothaan 1 la irukkum!!) are thourougly developed talent hunts. Both shows have managed to showcase the drama, emotions, humor, devotion of ordinary people in the most appealing way. The extraordinary charm of 'ordinary' people has done the trick for Vijay TV.

Q3Jeyyam Grandmaster is probably not tamizhanin hot favourite, but the 'Reverse Quiz' is a striking contrast to the how-to-pick-gold-coins contests running on every other channel! The programme with ith its combination of the 'ordinary' and the intellect, is almost as interesting as RMKV's reversible saree.

Falling under the genre of celebrity reality is the local twin of Koffee with Karan. With a makeover from Nescafe Koffee with Suchi to Alive! Koffee with Anu, the show has managed to introduce a warm flavour to tamil celebrity chat shows. ..A rather disappointing duplicate The Great Indian Laughter Challenege is Hutch Kalakkapovadhu Yaaru, but atleast Vijay TV is making an effort to move away from the Manaivi (Wife), Kanavurukaaga (For the husband), Penn (Woman) of the world. Authoratative research reveals that everyone's watching Nimmadhi (peace) in Sorgam (heaven), but now Vijay seems to taking the bull by the horns and asking Neeya, Naana? Kalakkapovadhu Yaaru?!

28 Responses
  1. Lavee Says:

    Hey, thanx for the free publicity babe...gonna start praying that every blooger in TN makes tracks straight to your blog!


  2. Lavee Says:

    Hey, thanx for the free publicity babe...gonna start praying that every blooger in TN makes tracks straight to your blog!


  3. vijay could do with a bit more of quality in its various shows .


  4. Arm Pitt Says:

    nice post. Star plus is not innovative either! It copies from Fox, NBC and CBS and Star Vijay borrows from Star Plus. But as you said, somebody should rescue the Tamilians from the soap-syndrome. Maybe they could have Tehelka like candid cam show which captures day to day bribing and exposing corruption.


  5. sagaro Says:

    Actually to think of it... both of them are equally sad. All these tamil channels are 3rd rate...

    And damn! Allow people who dont use blogger to also blog :P


  6. that was an awesome post......
    but i do hope the author herself doesnt watch kolangal or selvi to while away her time.
    lol
    jus kidding.
    and btw are u a psbbian ?
    if so which branch.
    i do belong there thats why...


  7. Oye Lavee,

    No free publicity. It happened by chance. Next time I will be careful ;-)


  8. Kaushik,

    Totally agree with you. Most of their programmes could do with some quality content.


  9. Dei Sagaro,

    Summa Peter Vidadhe..As if you dont watch tv at all...what do u do in college hrs then? ;-)


  10. No Karthik...Avalo mosam kadayaadhu.
    PSBB KKN - Batch of 2001


  11. sagaro Says:

    @Ash:
    Nope. Seriously I don't watch much of tv. ESPN for F1 and football thats it. I got bored of HBO and AXN thanks to the million advertisements...

    Actually I hardly find time. 24/7 on comp... even in college :P


  12. sagaro Says:

    BTW time kedacha go search for "orkut psbb rumours" without quotes in google. You will be stunned... google whack... ok ok three words but nevertheless impressive... ah! I love doing this AGP


  13. Sheks Says:

    Kalakkapovathu Yaaru-1 was much better than part 2.The contestants in part 2 try in vain to amuse viewers but they're not upto the mark.

    As for jodi no.1 I dont see any rationale behind judging who the best pair is,in the small screen.

    Looking at the photo of Koffee with Anu,I thought,for a moment,that it was you in the pic.


  14. ganganesh86 Says:

    @Sheks:
    So you mean to say kalakapovathu yaaru 1 amused you??? Hmmm... interesting.

    BTW which one the red top female or the female in the saari???


  15. ganganesh86 Says:

    oops different id... the above comment was by me... Sagaro.


  16. Sheks Says:

    Gan,If u think I have a dumb sense of humour,so be it.

    And I meant both the females.


  17. Shailesh Says:

    Back to ur blog after many days..happy blogging..

    - Shailesh Gopale aka The Ignorant


  18. N.Shankar Says:

    Hi...

    Was browsing thru some other blogs and accidently ur blog caught my eye. Just to kill some time, i read thru it.. n u write well. So lively.. keep it up...

    yes.. as mentioned by u.. it seems Vijay TV is slowly growing in stature and is the only one who seems to compete with Sun TV. Even though they are in a distant second place, they are constantly on the rise...

    Instead of showing the same weeping faces all thru the day, they are making the audience participate in the shows, thereby creating an interest among each of the viewer and at the same time increasing its TRP rating.... Kalakka povadhu yaaru, E2, Jodi no 1 give lots of chances to some budding artisans...Grandmaster being informative and Koffee.. being a good chat show.. they are mixing it up nicely and provide the viewers with a good masala...

    After taken over by Star they have really shown great improvement,.. but all these programmes are inspired by the shows from Sony or Star Gold... anyway, adding the local flavour for tamilnadu....

    hope this improvement continues..


  19. ??? Says:

    Good one gal...so very true!! With the set top box gone... with not much choice...we suffer!!!


  20. Sagaro and Sheks,

    Drop that blasted discussion and yes, it will make a great difference if you said lady instead of female.
    Cheers


  21. Vidi,
    What I cant understand is that why does CAS have to operate in Chennai only? Bledy the entire country is in a different system.
    Shucks, I hate it!!!


  22. sagaro Says:

    lady


  23. As long as the viewers get something that others in the family can also tolerate :) Too many serials with too many episodes leave one wondering if it's one long sob story or entertainment. I guess till they can deliver variety in their programming the neighbourhood movie lending store's gonna be in business.


  24. Editor Says:

    only yesterday i was thinking of how the prime time - 9 p.m. - has been reduced to crying time on televison.


  25. Editor Says:

    ok fine...the editor being mentioned in the earlier comment is Jammy of www.ouchmytoe.com ;-)


  26. Sheks Says:

    Lady aish,CAS will soon come into being in the other metros too.


  27. Raghuveeran Says:

    yakkov how mch did Vijay TV paid u for this post....
    bored of these damn serials....other programmes r ok....


  28. Raghuveeran,
    How, I wish they did!