Aishwarya Rao

'Axe unlimited academy' and the more recent 'Sunsilkgangofgirls'(an online all girl community) clearly show how marketers are taking the 'interactive' online medium much more seriously than we imagine. From 42 crores in 2003-04, Indian online advertising spend is @ 162 crores today and is estimated to rise upto 218 crores by next year.

In the % share of Online Ad Revenue Across Categories released by IAMAI, Telecom, Entertainment, Automobile, FMCG & Consumer Durables have increased spends keeping in mind that majority of their target audience (belonging to the age group of 18-45 years) have gone 'full-on online' today! Infact, this age group is the largest consumer of beauty products and this explains why brands like Axe and Sunsilk have quickly caught on to the 'interactive' buzz.
All said, I guess it has a lot to do the with the brand itself. I mean imagine 'Margo Land' or 'Medimix Unlimited' !

So it seems like we are a classic bunch of people waiting to be tapped and marketers will even build islands to try them on!
2 Responses
  1. Anonymous Says:

    Excellent, love it! film editing classes

  2. Anonymous Says:

    You have an outstanding good and well structured site. I enjoyed browsing through it » »