Aishwarya Rao



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Aishwarya Rao
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Aishwarya Rao
orkut
Today's fortune:
The great pleasure in life is doing what people say you cannot do
Aishwarya Rao
No!!! Not like that. I am not anti IIT. This just caught my attention!
And talking of IIT, I met an extradordinary gentleman today. A rare combination of sinful brilliance and jaw-dropping 'sociable' quotient. The city's top lawyer, he is genuinely amiable and well disposed, something which is a rarity when it comes to people of his experience, exclusivity and status. During the interaction he had his audience's arrested to their seats and I sat there, excited like a kindergarten kid, as he spoke effortlessly about all those stuff I desperately mugged during graduation. (Deivame! On kaala koncham kaami!!) I love these opportunities. Never miss a chance to catch the shadow of a genius like him! After all one doesn't need to be 'Caveat Emptor' and to intend puns, this particular post does not have a title!
Aishwarya Rao


'Axe unlimited academy' and the more recent 'Sunsilkgangofgirls'(an online all girl community) clearly show how marketers are taking the 'interactive' online medium much more seriously than we imagine. From 42 crores in 2003-04, Indian online advertising spend is @ 162 crores today and is estimated to rise upto 218 crores by next year.

In the % share of Online Ad Revenue Across Categories released by IAMAI, Telecom, Entertainment, Automobile, FMCG & Consumer Durables have increased spends keeping in mind that majority of their target audience (belonging to the age group of 18-45 years) have gone 'full-on online' today! Infact, this age group is the largest consumer of beauty products and this explains why brands like Axe and Sunsilk have quickly caught on to the 'interactive' buzz.
All said, I guess it has a lot to do the with the brand itself. I mean imagine 'Margo Land' or 'Medimix Unlimited' !

So it seems like we are a classic bunch of people waiting to be tapped and marketers will even build islands to try them on!
Aishwarya Rao
My room garlanded with streamers, balloons popping out from weird angles, flashy but crisp papery stuff coiling all over the ceiling, round and inviting chocolate cake with whipped cream, choco sticks and creamy chewy stuff pleasantly wishing 'Happy Birthday Ash', party poppers, two 2 candles placed delicately over the cake (burning in some unspoken thrill) white Santa cap that finally found an owner, calls from near and dear ones, hugs & kisses from the nearest and dearest, not so cliché gifts, web camming the midnight celebration…this is one of my most celebrated birthday moment in a long while. (Remember RA, last time I spent the day with 'M' in a blasted meeting!)After what seemed to be ages, I finally turned 22! a & you know who shared this historic moment. hehe (Thanks guys for all the loads of fun!)

Missed (globe-trotter) Mom. Enjoyed wearing new clothes and shoes. Forgot to make resolutions, Spent more than an hour on Orkut replying to some freak-ass 300 budday wishes! Felt nice when boss said “The whole office seems to be excited about your birthday”, Laughed heartily over pizzas, pastas and pepsi, Cried coz I felt weird, Wished some of you were here (Yes Ash, Ami, Abhi, Navin, Ramya, Sush, Sesh…why you guys so far away?!), Loved the attention, Smiled for the longest time in a while, Prayed that the year ahead must be as exciting and more, Hogged on Paati’s vendakai special and now blogging with little feeling of having grown up in life!!!

Relishing this moment, looking forward to more celebrations this year, but shooore don’t wanna grow up!

Coz they say a picture is worth a 1000 words, I will spare you the trouble of reading a looooong self obsessed essay!

Oh btw, next budday celebration in Santa Maria! Wanna join ?